We can go round and round on this, but I don't think it's an issue that can be simply boiled down to "Apple is lying." If they were just greedy and after our money, they wouldn't make up such an excuse, and they'd do this with other products as well, like the Apple TV and iPhone, instead of lobbying to change the rules that they're claiming forces them to charge the extra $10 to iPod Touch users. Maybe they could handle this more charitably, but they aren't a charity. They could charge $100 for the upgrade and they wouldn't be "wrong" to do so - the market would simply tell them whether it was a smart idea or not. If they can charge $10 for extra features that users might find useful, more power to them. That's capitalism. If charging for upgrades causes their iPod Touch sales to plummet, I'm sure they'll find a way to stop.