Frankly, that would be boring, and doesn't communicate much to anyone who doesn't know about SH.  It's on Wii, so you gotta work with what this product-platform relationship entails.  I say creepy girl makes a better "opening sentence" than an icy building, cuz children resonate with people and people love children!  Oh, and I don't think there was any indication of twisted frozen townsfolk in the game, just speedy flesh humanoids.
Eternal Darkness' art... a PBS special on astrological predictions and historic documentation.  YAWN.
RE5 art... people with GUNNZ, WHOA NILLY.
Ju-on art... creepy girl.
The Calling art... Ju-on's creepy girl's creepy girl cousin, ahahahahahahahahahahahahaha.
Man, ED's box is ugh.  Not a great sense of character to attract passers-bye in a store considering it's not riding on a known brand name.  But if you're in a GameStop, I guess the only thing your eyes can see is a big Madden cardboard prop.