They're not reminding gamers how well things are going, Nintendo's only direct communication with the market is through advertising, where they rarely mention words like "best selling". Press events, industry conferences, these are places that in most other industries are not of interest to consumers. I can guarantee that at a consumer based event, like PAX, NOA won't be rattling off sales numbers, they'll have game demos out. It is a true anomoly that we care enough to watch the live feeds and get these raw twitter feeds of people on the ground. The majority of people, hell the majority of gamers, don't have any interest in this. We've been exposed to the evil capitalist underbelly of Nintendo but we're free to look away at anytime.