Thats really ****ing strange. Why are they so obsessed?
Chinese people and their government have this huge inferiority complex. I read some article how they were completely distressed and worried when the japanese passed them in average height among the population for instance. The opening ceremony was for me further proof of this. It was awesome so I didn't really care anyway.
I watch the olympics for the sports that are meant to be seen, like synchronized swimming, or gimnastics, they do some pretty cool things, but thats about it, team and ball sports as well as athleticism events are just boring to watch.
Throw in the concept of "Face" and all that goes up to an entirely new level. Like the stupid Russian jokes like "In Russia you don't eat the food, the food eats you!", if a problem a looks alright from the outside, there IS no problem. That's why they have no qualms about faking chunks of the opening or handbags etc. The Olympics has been an epic ego project for China not unlike the weird dances Kim has in North Korea when the mood suits him. Smog, there is no smog.
Unfortunately it all very short sighted and in the information age, these constant cover ups keep blowing up in their faces.
As for watching it, well, I am usually too busy to watch much these days, alone watch sports I actually want to watch so to hell with it. Besides the scandals that hover around these Olympics are far more interesting than most of the games. I gives great insight as to how and what the hosting nation feels.