I've basically accepted the fact that sex sells and that no force on earth will stop ad companies from using it.
However, ads that attempt to target male desire are, IMHO, like attempting to exploit a weakness. Same goes for the dating ads on myspace my gf showed me which aim at female members which, instead of saying "find skankity skank skank skanks in your area", say "find doctors in your area" or "find rich guys in your area".
It's like punching a cut in boxing: it should only piss you off.