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Offline WindyMan

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Nintendo Getting New Ad Agency
« on: August 02, 2007, 03:54:16 PM »
Karmarama will be the new force behind Nintendo's creativity in advertising.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=14153

 Advertising agency Karmarama will soon be in charge of Nintendo's $26.5 million advertising account.  Marketing Week magazine got the scoop, stating that the firm has apparently won the account over three other ad agencies.  Some of Karmarama's previous and current clients include Amstel Beer, Goodyear Tires, the History Channel and CNN.    


The appointment of Karmarama comes after Nintendo's previous agency, Leo Burnett, declined to renew its deal with Nintendo.  Leo Burnett had been with Nintendo since 2000, and helped oversee the GameCube, Nintendo DS and Wii launches.

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Offline Mashiro

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RE: Nintendo Getting New Ad Agency
« Reply #1 on: August 02, 2007, 04:36:47 PM »
Thank God.

Nintendo ads have always seemed . . . I dunno not that great as of late. I will miss the "Wii would like to play" guys though.
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Offline Ceric

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RE: Nintendo Getting New Ad Agency
« Reply #2 on: August 02, 2007, 05:03:26 PM »
Changing Agency doesn't mean the campaign will change right away but, it could.

Though $26.5 Million seems awfully low to me.   Even if thats just for the States.
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Offline pSYCO-gAMER321

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RE: Nintendo Getting New Ad Agency
« Reply #3 on: August 02, 2007, 05:32:43 PM »
Wii will like to play...
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Offline nickmitch

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RE:Nintendo Getting New Ad Agency
« Reply #4 on: August 02, 2007, 05:48:00 PM »
Quote
Originally posted by: Ceric
Changing Agency doesn't mean the campaign will change right away but, it could.

Though $26.5 Million seems awfully low to me.   Even if thats just for the States.


Agreed. Nintendo should put some of it extra earnings in the budget. They don't actually need better commercials, just more of them.
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Offline Guitar Smasher

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RE: Nintendo Getting New Ad Agency
« Reply #5 on: August 02, 2007, 06:03:17 PM »
I've started seeing more commercials for the first Brain Age as of late...  I'm in Canada, and I've never seen any advertising for the game before.
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Offline Arbok

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RE:Nintendo Getting New Ad Agency
« Reply #6 on: August 02, 2007, 06:13:21 PM »
Quote
Originally posted by: Ceric
Though $26.5 Million seems awfully low to me.   Even if thats just for the States.


I fully agree, considering that covers both the systems and first party games (and probably most things they publish as well).
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Offline IceCold

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RE: Nintendo Getting New Ad Agency
« Reply #7 on: August 02, 2007, 06:54:57 PM »
Last I checked, it was a $200 million dollar campaign..
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Offline NWR_pap64

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RE: Nintendo Getting New Ad Agency
« Reply #8 on: August 02, 2007, 07:21:04 PM »
This means no more masterpieces in Nintendo advertising like the "Who are you?" campaign! Hooray!

Although, the Touch generation ads, the Brain age ads and the Wii ads were really good.
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Offline Enner

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RE: Nintendo Getting New Ad Agency
« Reply #9 on: August 02, 2007, 07:32:16 PM »
This is a nice change of pace. I hope they will do better then their predecessor.
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