Psyclone sells both a "high quality" s-video set, and a "cheapo" s-video set. The cheapo set is identical to the same ugly grey, non-gold-plated set that React sold around the time of the Wii launch. I've seen this cheapo set recently at Target as well. For the current Target price, it's OK, considering React originally sold it at $25 (which i do have, and it does its job). (effectively the cable originates from the same Chinese supplier, but ends up in the United States under different brand names)
Psyclone's high quality s-video set has a black color scheme and includes gold-plated connectors. I don't expect to see these for under $15 at retail.