Ha. I called this.
Actually, a 9.5 is a little higher than I was expecting from 1up, but the bottom line is it had no chance of getting a 10.
Do you honestly expect the hardcore gaming journos to give a Wii game the same score as "hardcore next-gen epics" like Halo and Bioshock and Mass Effect? That would be admitting that the Wii is just as capable at delivering an amazing hardcore experience as these powerhouse HD behemoths, and that's something they're just not capable of doing.
Like I said, Zelda getting a 10 was just a fluke. They figured it was the last time Nintendo would ever be relevent, so they decided to play nice.
Don't expect any other Wii game to get a 10... ever.
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Don't get me wrong, I'm sure Mass Effect is a fantastic game, and I was considering buying a 360 almost solely because of it, it's just not that new.
All it takes for a game to be considered "new" these days is to not share the exact same name and setting as previous games in the series. People aren't smart enough to figure out that they're still sequels.