Well, just to add my experience to the anecdotal evidence pile. I have shown the remote to five people.
First one was a girl age 21, Nintendo fan. her reaction was: "woah, woah, woah, woah"
Second was a girl age 22, casual gamer. she liked it, but hasn't been playing much games lately, thinks her boyfriend will get PS3 cause he bought the first two sony consoles.
Third one was a 40 something male, not much of a gamer, but likes technology, he was impressed and thought how with a camera you could have a shootout between 2 people in their living rooms through the televesion.
Fourth was my sister age 22, she likes animal crossing and monkey ball, she liked it, asked if I was going to give her my gamecube when I get the Revolution.
Fifth was a 23 year old male, plays a lot of videogames but not really hardcore. You know the type. What do we call these guys? softcore? He once said, and I quote: "And it's from EA so you know it's good." He didn't like it, thought it looked too much like work.