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Originally posted by: Artimus
There is no comparison between iTunes and TV DVD. One is hideous, full-screen, pay-for-stuff-that-was-free-last-night crap, the other is high quality and actually worth paying for.
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Originally posted by: nitsu niflheim
Storage medium will always be around, because people, like me, like to have physical copies of things. Sure I can download entire seasons and tv series and store them on my hard drive, but what happens when your computer kicks the bucket, or your hard drive crashes, everything that you have downloaded is gone, and you are either S.O.L or you have to start all over again. At least with DVD or anything else, you will always have access to whatever it is... assuming of course that whatever you need to play it on still works.
Hate to break it to you guys, but you've both missed the point here.
iTunes encodes every song so that it can be shared with 5 users and burned to a CD a limited number of times. After that, it can no longer be burned or shared. The media is encoded to contain the license under which it is supposed to be used.
DVDs are nothing more than data burned to a disc. Shipping millions of copies of the same bit of data inside unique boxes is highly inefficient.
DVD burners are becoming ever more common. My parents even own a DVDR connected to digital cable: they "rent" movies from comcast and record them to DVDs as they come off the TV, and they're not particularly tech-savvy people.
The point is, the online digital media distribution system is already in place for users to download the data from DVDs, special features, menus and all, and burn them to their own DVDs. I've seen burned DVD rips: they're gorgeous, as pristine as they came off the original DVD.
Most people I know, if they can't find a song on iTunes, will simply download it off Limewire or any of the other illegal methods of media theft. Movies will be no exception. I already have friends which have a "download first" rule for movies because movies in general have been so damn bad as of late that they don't want to walk out of a theater feeling fleeced any more.
Soon, movies will be like this too: even the moderately tech-savvy will be able to find them online, and as bandwidth gradually increases, the time it takes to download them diminishes, making it more and more of a possibility.
Selling DVDs from store shelves is a problem because, often, you'll wind up with excess copies of a movie which go to the bargain bin and never sell, eventually being thrown out or sold for $5, well below the price needed to cover the investment.
Imagine that you could guarantee that every copy of your movie or CD would sell. That's essentially what online media distribution is: the utmost efficient method of media distribution, both in terms of cost AND speed. As an example, Amazon will be shipping Scrubs season 3 in May. iTunes already has season 5 available for download. Movies will be up and available for the home user the day after they leave theatres, no more waiting 6 months for a movie you like to come out on DVD.
This is the future of media distribution: you download it, burn it to make your own "hard copy" and that's all there is to it.
Blu-ray and HD-DVD are fighting over the PT boats while the battleship is already pulling out of the port. Either studios can jump on board the digital distribution bandwagon or they can go down with the retail distribution ship in a tremendous display of stubbornness and idiocy.