...but how?
Remember when Nintendo was the video game industry? When NES, SNES ruled the world. Sega Genesis, NEC PC-Engine, Neo-Geo try to challenge the big N but barely made a dent? Remeber when PS1 first came out? the system sold like crap for the first couple of years! ...and now we fans of Nintendo are talking about how much we hate Xbox, yet not even mentioning how can Nintendo challenge SONY and take back the throne!
Nintendo can beat SONY and MS! They have the strongest franchises in the game industry, a reputation as a company that make great games, and they have a very loyal fan base.
But at the same time we also have to recognize Nintendo's current weakness. I believe that if Nintendo can change the following things, we will see Gamecube2 win the next console war.
1. Create a separate, mature Nintedo brand and create the games to support it.
Mario, Luigi, Zelda, are great games, but they appeal to a younger audience and imo, gaming purests... who enjoy a game that doesn't involve killing people with guns and knives. Games like GTA3 and Halo have violent gameplay and a much more adult oriented storyline, and they are top selling games in the US and Europe. Imagine if Nintendo had a strong lineup of "mature" games that had the Nintendo quality of gameplay, storyline, character... add Mario, Pokemon, Zelda into the mix, why would people need another console?
2. Give NOA more power and control and let them make more games!
Metroid Prime is a good example of what NintendoOfAmerica can create. Nintendo HQ in Japan should believe in their US counter parts more and let them make more big budget games like MP. Games that are from NOA can focus more on capturing the mainstream older US audience. Most of these games will be marketed under the mature Nintendo brand, expanding the customer base here in the US by stealing away customers from PS and Xbox's target demographics.
3. Do online the right way
Nintendo is smart. They know that online is unproven and risky. So they let MS and SONY test the waters this time around, and learn from their mistakes. They will figure out what online features will work best for Nintendo fans and do it right. Just wait until F-Zero, Mario Karts, Animal Crossing goes online... the world will loose sleep collectively.
4. Create a sports brand.
Okay, I know this is risky. But sports games in the US and Europe is huge, they consists about %40 of total games sold in these two markets (mostly because they come out with a new version every year rather than every 5 years like Zelda). Sega's sports line is suffering right now with poor sales due to bad marketing, but their games get great reviews and have a loyal following. Why not buy Sega sports? and make their awesome lineup exclusive to Nintendo? The people at Visual Concept are great developers and would thrive with a new boost in confidence from the big N.
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I know that most Nintendo fans LOVE the games that Nintendo puts out. Most of us prefer Japanese RPG over US style RPG's. Most of us don't care about football games or FIFA games... but the rest of North America and Europe does. We need to expand GC's fan base. We're not going to do it by shoving Zelda and Mario down their throats... some people like simpler game play, some people like violent games, some people will only play sports games... it's time to welcome them to the Nintendo family.