I pretty unhappy about this. Kinda sucks, from a consumer point of view. I hate going to Gamestop (same as everyone) but more importantly, I think this means we won't be seeing any price-flexibilty with this game now. It will always be $19.99, which is a very low price, I agree, but I'm a budget gamer and I like a lot of choice. I got Nano Assault for $17 from Amazon, which is only $3 less than MSRP, but saving those $3 makes me feel good compels me to make a purchase even though I have a small backlog of 3DS games. Now, I'm not going to buy this game until I have nothing to play on the 3DS. With all the releases that the 3DS is getting now, I'm not sure if that's every going to happen.