The quote wasn't dismissing the problem because were are geeks. The quote is dismissing the problem because we're a SMALL POPULATION.
Which, still, isn't correct. Non-gamers have just as stringent needs as hardcore gamers actually, just different ones, and nothing proves this more than Nintendo putting their internal developers on Brain Training and Wii Fit instead of farming those out.
This is what Ubisoft will need to learn, and is learning, as well: The casual base does not roll over for you. You have to give them good product... on their terms though. The trick is learning about what constitutes this moving target of good. It may not be metacritic scores... but believe it or not there was something that separated Mario Paint from that Sega Genesis Art clone thingie... and there is something that separates Wii Sports from Deca Sports.