This ad does several very IMPORTANT things that gamers are likely to miss, but play into Nintendo's entire strategy to try and sell the game to its unique demographics:
1. The game is being played in a public place
2. The game is being played in a well lit place
3. The game is being played with a crowd of people watching
4. The music was the same wii music uised for all the commercials up to now
All these things build up to what was probably the driving message behind the shape of this advertisement:
Intimidated by videogames like this? Don't be.The video showed a lot of off-screen action (very important to show the wii movements, as well as to show the fun factor), it showed it being played with plenty of on-lookers for a communal shared experience(no lone gamers here), and it showed it being played in a well lit PUBLIC place(you don't need to be ashamed of playing this game, you don't need to hide in the basement). And by avoiding a musical change, not only do they have a consistent theme between this game and more friendly titles, but they avoid the typical hardcore-signifying tunes and sounds that would cause viewers to close their mind off.
This is EXACTLY the opposite of the gaming stereotype (alone, completely lost in the game, in some dark, private room). This is exactly the opposite of game ads that extoll how their games are extreme or exclusive or epic. This is...simply fun.
Now that I think about it, why they showed it in an airport: they're trying to get as far away from that
isolated basement stereotype as possible. *smacks self in forehead* Genius.
Nintendo faced a problem of selling what was an intensely hardcore sci-fi shooting experience to its fanbase. This is what they came up with: don't tell them that Metroid is an epic experience. Emphasize all the ways that the Wii makes it a FRIENDLY one.
Lying? Perhaps. Creative truths? Definitely. But isn't that what ads are anyways? Don't sell them something they won't want, sell them something they
will.