Topic: How will the Wii reach out to the non-gamers?

[couchmonkey]

Pope: Hey everybody, let's forget about God for a second, I've got a great new false idol for you here!

I still like the kiosk idea.  I think getting to the non-gamers may require a different approach than normal advertising.  Where else have we seen something break into a new demographic?  Home computers, I guess.  Those seemed to cruise in on the power of the internet, did PC companies even have to bother trying to sell computers?  They did compete with each other, but just with plain old average commercials, if I recall.

Kiosks did work for broadband internet here in Calgary, it seems.  Shaw used them for a long time.  My company has been looking at doing kiosks for VoIP phones.  The advantage is that you can show people how the thing works in person, which is a really good technique when you've got something new and different.  My aunt was really curious about my bongos when she saw me playing with them.  She may have seen ads for Donkey Konga, but only seeing it being played in person got her interest.

[Ceric]

Great.  Now I just need to find out how to apply to be a Nintendo Kiosk operator.  I'll have to change my name to Bruno though.

(Like a Demo team or the free sample lady.)

[Smash_Brother]

Quote
Originally posted by: Kairon
But...would a Super Bowl spot be worth it at 2.1 million dollars for 30 seconds, or can Nintendo achieve more by using $2.1 million distributed for more ad time, at more venues, and with greater variety?

I think 30 seconds of Red Steel during the superbowl could do a massive amount of damage in the Wii's favor.

All they need to do is communicate the fact that the Wiimote is used to aim and fire the gun as well as swing the sword and they'd be all set.

[BlackNMild2k1]

While I think a polished up RedSteel would be good to attract the crowd that is watching the SuperBowl, I think they should also get some footage of Madden 2007 in there somewhere too.
I mean it IS the Superbowl and Madden IS all about Football.

[Smash_Brother]

Quote
Originally posted by: BlackNMild2k1
While I think a polished up RedSteel would be good to attract the crowd that is watching the SuperBowl, I think they should also get some footage of Madden 2007 in there somewhere too.
I mean it IS the Superbowl and Madden IS all about Football.

Very true.

I mention Red Steel because we know how much the American gaming market adores crime games and games with gunplay. While I love MP3 and TP, I think it'll be Red Steel which appeals far more to the mainstream than any Nintendo franchise.

But yeah, Madden should be a shoe-in, just showing the QB throwing the ball and then the player using the Wiimote to do the same would no doubt turn a lot of heads.