Author Topic: How will the Wii reach out to the non-gamers? (Read 14392 times)

Spak-Spang · « **Reply #25 on:** June 20, 2006, 01:44:54 PM »

Billboards.

Various Magizines.

Television.

Oprah: Seriously, Nintendo needs to somehow get on Oprah for either DS or Wii, and they would be set.

Movies: Either placed in movies, or just really endorsed by movie stars, and not just photo shoots. Speilberg playing WiiSports not interesting. Speilberg saying he owns a Wii, or better yet, planning a game for Wii BIG Stuff...even if Nintendo had to fund the product and give Shigeru to help design the game.

The Virtual Console will also be great to deliver cheap non-game or puzzle games to the nongamers...and instant messaging via your TV is great too.

Perhaps Nintendo can find a way to send messages via the Wii to your Television to pop up while you are watching TV. Then you can decide to send a message back during a commercial.

Could Wii24Connect do that?

Ceric · « **Reply #26 on:** June 20, 2006, 01:54:27 PM »

I think they should make a movie to advertise the Wii like Mario 3 and the Power Glove.

NinGurl69 *huggles · « **Reply #27 on:** June 20, 2006, 02:09:47 PM »

Have Kaz on Oprah one day.
(IT'S RIDGE RACER! RIIIIIIIIIIIIIIIDGE RACERRRRRRR!!)

Have Reggie on Oprah the following day.
(REGGIE TEARS THE SOFA APART WITH HIS BARE HANDS [shock n awe] then he busts out Wii Remotes and plays Tennis with Oprah. Oprah's all smiles after getting a whif of Reggie's eternally minty fresh breath, then claims Wii Tennis is a wonderful way to exercise without going to a gym, legions of Oprah fans fall for it and buy Wii systems, the U.S. cattle industry crashes, and the rest is history with Kaz working at Wal-Mart trying to sell PS3's and PSPs to people outside the Xmas gift-wrap section like those people at grocery stores who give away freshly cooked meatballs on tootpicks.)

Ceric · « **Reply #28 on:** June 20, 2006, 04:08:38 PM »

Quote
Originally posted by: Professional 666
Have Kaz on Oprah one day.
(IT'S RIDGE RACER! RIIIIIIIIIIIIIIIDGE RACERRRRRRR!!)

Have Reggie on Oprah the following day.
(REGGIE TEARS THE SOFA APART WITH HIS BARE HANDS [shock n awe] then he busts out Wii Remotes and Wii from the Nintendo Developed Suit Pocket of Infinite Holding, sets it up in a blur, and plays Tennis with Oprah. Oprah's all smiles after getting a whif of Reggie's eternally minty fresh breath, then claims Wii Tennis is a wonderful way to exercise without going to a gym and the manual is the next book to read in the book club, legions of Oprah fans fall for it and buy Wii systems, the U.S. cattle industry crashes, and the rest is history with Kaz working at Wal-Mart trying to sell PS3's and PSPs to people outside the Xmas gift-wrap section like those people at grocery stores who give away freshly cooked meatballs on tootpicks.Yummy, Meatballs)

Bold was added for your amusement and validation.

King of Twitch · « **Reply #29 on:** June 21, 2006, 02:03:13 AM »

I think Nintendo said awhile back they wanted to sell games at nontraditional venues or was that the GB Micro. Maybe they were making it up as they went along but I think they should do it with wii kiosks (or wiiosks if you like). Segregating it from the other 2 will give it undivided attention and extra open space needed for tennis that you don't always get in videogame sections of traditional stores. For example the main walkway of a mall where there are usually cell phone/diamond necklace peddlers would be a good way to draw crowds.

Back to traditional store demo units, I think seeing energetic wii players really getting into the game a few feet away from dull, nonprogressive, stationary PS3/360 kiosk players would provide an interesting contrast for a commercial. Of course it'd end with the Rayman trailer punk kid going "You mean you have to just stand there and play? THAT'S LIKE A BABY'S TOY!"

JonLeung · « **Reply #30 on:** June 21, 2006, 05:00:10 AM »

^What's that shot from?

I think that would be a good idea, open-space demonstrations. I think once people see (or are reminded) that games aren't just first-person shooters or Grand Theft Auto types, they'll be more open to try them and can actually get into them. (That's the problem with the Jack Thompson generation...and what scares me is that young parents believe that too, and some are probably already my age! I'm 26. Even if I didn't play the breadth of games that I did and do, I'm sure I wouldn't be so ignorant about games, even if I had the added responsibility of raising a kid. Though maybe that's too easy to say, I dunno.)

And yes, it would make the PS3 and X360 seem lifeless, or at least much less energetic.

Spak-Spang · « **Reply #31 on:** June 21, 2006, 05:21:00 AM »

Jon: Well, the ignorance comes from not doing their homework.

But also look around. The only company that is really marketing games away from the perception of FPS and Grand Theft Auto Mature fests and Sports games (That are too complicated to play) is Nintendo.

And look at the image Nintendo has to deal with in its own market. The perception is Nintendo isn't up to date with what gamers want, and Nintendo is relying on the old idea that games are just for kids. Nintendo has always strived hard to make each and every title appropriate for all ages, yet they get no credit for it.

As a parent I would be careful and alittle confused by the video game industries message. "We want to be taken seriously, so every game will be mature and about blood and guts."

That is like saying splatter house horror movies are mature, because it is rated R.

In truth Nintendo is the only product I would buy my kids until they were in high school.

NinGurl69 *huggles · « **Reply #32 on:** June 21, 2006, 08:28:53 AM »

MARTY, WE MUST HEAD BACK... BACK TO THE FUTURE!!

JonLeung · « **Reply #33 on:** June 21, 2006, 09:09:37 AM »

Quote
Originally posted by: Professional 666
MARTY, WE MUST HEAD BACK... BACK TO THE FUTURE!!

Oh, is that what it's from? Back To The Future: Part II?

Someone's got only nine years left to make me a nice hot-pink hoverboard.

Anyway, one fear that I have is that despite how much fun it is, people may dismiss it as a "toy". So the Oprah thing is a good idea, besides the given fact that if Oprah recommends it, it'll sell.

Ian Sane · « **Reply #34 on:** June 21, 2006, 10:00:22 AM »

"Anyway, one fear that I have is that despite how much fun it is, people may dismiss it as a 'toy'."

You mean the Wii or your nice hot-pink hoverboard?

couchmonkey · « **Reply #35 on:** June 22, 2006, 10:30:03 AM »

Well it WAS a Barbie hoverboard, wasn't it?

I also really like the idea of demo kiosks in malls, I think I might have mentioned it elsewhere.

Fierce_LiNk · « **Reply #36 on:** June 22, 2006, 01:50:34 PM »

Roads?

Where we're going, we don't need...Roadssss!

Awesome film.

Spak-Spang · « **Reply #37 on:** June 22, 2006, 01:55:45 PM »

Why do some people believe the Part 2 is the worst of the triology.

Part 2 is the my favorite. Taking the whimsical element out of the first, and really showing the dark aspects of time travel...it was brilliant, and so was the special effects that still blow my mind. How did they do that with ZERO DIGITIAL EFFECTS!!!

Part 3 to me was boring. It brought the whimsical nature back for the 3rd film and pushed it overboard. There was really no concern about missing with the timelines as there was with the first two films...and Doc Brown breaks all his own rules and decides to stay in the past. It makes no sense at all.

Fierce_LiNk · « **Reply #38 on:** June 22, 2006, 02:07:32 PM »

Part 2 was the best by far, imo. I love all 3 films, but i love the second one the most.

I was reading on another forum how Nintendo could use the "where we're going, we don't need roads" scene in a DS or Wii advert.
It sorta went back to E32004 where Reggie said (about the DS) "do you want to go down the same road, but faster? Or do you want to go down a new road?"

Great idea.

Ian Sane · « **Reply #39 on:** June 22, 2006, 02:51:39 PM »

As a kid I thought Part 2 was the best. Later when the trilogy came out on DVD I rented all of them and found that the first was my favourite and Part 2 was easily the worst. Funny how your opinion changes as you age. The reason I liked Part 2 as a kid is that it had the most wacky time travel elements while the other films settled in one time period for 90% of the film. As an adult I prefer plots and liked Part 2's plot the least. All three are well worth seeing though.

One screwup that always bothered me though was in Part 3 1985 Doc, in the wild west, is surprised to see Marty. Yet Marty was sent back to 1885 by 1955 Doc. Therefore 1985 Doc should be well aware of what was going to happen and that Marty would come back to save him. Actually that whole plotline makes no sense as the second 1955 Doc found out he would be killed by Mad Dog, 1985 Doc would be aware of this knowledge and thus could avoid getting killed which would prevent 1955 Doc from knowing about the killing in the first place because it never happened. Bleh. Stupid time travel.

wandering · « **Reply #40 on:** June 22, 2006, 11:44:57 PM »

Is that Elijah Wood? Was he in BttF2?

What were we talking about? Non-gamers? I think the Wii will actually be a better non-gamer system than the DS. For one thing, the central concept of the system, using real-life motions to perform in-game motions, is something that's appealing to everyone. For another thing, the Wii is much easier to demonstrate. ...With the DS, only one person can see what's going on at a time, and it's impossible for someone who doesn't have a DS to just jump in with multi-player. The Wii has neither of those problems.

Quote
oh, and im back. I bet everyones real happy too,( yeah right).

Hey, welcome back, plimp. I hope you realize that, if you were at a place where the mods where stricter, you'd have been permanetly banned. You should be grateful that the mods here are so generous and nice.

Regardless, do stay awhile.

Ceric · « **Reply #41 on:** June 23, 2006, 09:28:09 AM »

What happened with plimp? Also where is Bill?

Smash_Brother · « **Reply #42 on:** June 23, 2006, 11:27:18 AM »

The real key is advertising. We need to see a Wii ad campaign the likes of which outdoes anything and everything Nintendo ever did in the past.

Otherwise, the Wii will probably do well in Japan but won't get much press here in the US, where word of mouth doesn't carry the same power that it does in Japan. If they want to get it out there, they need to advertise it like CRAZY.

Kairon · « **Reply #43 on:** June 23, 2006, 11:37:02 AM »

Huge Advertising Campaign = Throwing money at the problem!

I have no problem with advertising, except that I'd rather we be talking about what TYPE of advertising should be entertained, rather than HOW MUCH.

For example...

Oprah = GOOD!!!
Daily Show with Jon Stewart = ?

~Carmine M. Red
Kairon@aol.com

Smash_Brother · « **Reply #44 on:** June 23, 2006, 12:12:44 PM »

According to Nintendo, though, their audience for the Wii is "Everyone".

Kairon · « **Reply #45 on:** June 23, 2006, 12:15:37 PM »

So...are we talking about Super Bowl Ads?

~Carmine M. Red
Kairon@aol.com

Smash_Brother · « **Reply #46 on:** June 23, 2006, 12:20:47 PM »

That'd probably work quite well, as long as they show off the right games/non-games and the full functionality of the Wiimote, yeah.

IceCold · « **Reply #47 on:** June 23, 2006, 02:47:50 PM »

Nintendo can't just think that nongamers are not interested in the current offerings, and that's why they don't play games. It's not that simple - Nintendo has to break the stigma of videogames; that being that games are for kids, or are too violent, or are not acceptable in society past a certain age. To undo what years and years of videogames have done is asking for a lot in only one generation; it's a daunting task.

I'm also constantly surprised that no one mentions Internet advertising. They did a good job with it for the DS, and they should expand on it with the Wii. They could even have (or link to) a flash presentation where the mouse replicates the NRC in certain situations. They could have a few demonstrations like this - even though it won't give a full representation of what the controller can do, it would at least help people understand it a bit, then they can try it out later.

Kairon · « **Reply #48 on:** June 23, 2006, 02:58:09 PM »

But...would a Super Bowl spot be worth it at 2.1 million dollars for 30 seconds, or can Nintendo achieve more by using $2.1 million distributed for more ad time, at more venues, and with greater variety?

Like I said before, do we throw money at the problem or is there a more fiscally-responsible way to do this?

~Carmine M. Red
Kairon@aol.com

Ceric · « **Reply #49 on:** June 23, 2006, 08:00:07 PM »

Word of Mouth is King. If Nintendo can find the right mouths to give words too. A lot can happen. If they got a major official in each one of the religions and branches of government to love the Wii that would carry a lot of clout. Shoot if the Pope or the Queen of England liked the Wii that would get it about everywhere.

News:

Author Topic: How will the Wii reach out to the non-gamers? (Read 14392 times)