It amazes me how much EA is willing to bend over backwards for Nintendo. "New controller? Okay boss, we'll open up a dev team just for your system!"
As far as the game goes, I think it illustrates everything that is exciting and scary about Nintendo's new system. On the one hand, the rev opens up exciting new gameplay possibilities, and on the other, it's clear we won't be getting much in the way of direct ports. As for Madden specifically, it sounds like it utilizes a gestures-to-replace-button-presses system....which could be a lot of fun, or could be really sparkling innovationy.