Exactly, being mature doesn't mean sticking an "M" onto games, it means pursueing mature topics. It's like the difference between cartoons/anime/CG-shows and sitcoms/hour long shows/comedy specials. Not to say a cartoon can't be mature...just look at south park. It's the same when you look at Conker's Bad fur day. You don't neccessarily have to put a gun in a little squirrels hands though. All you have to do is develope a story with mature topics in mind. Personally, I can see Nintendo making Pokemon more mature. It is a fun game at heart, but it doesn't touch bases with the adults. Nintendo already has the youth legion, so I'm guessing the adults are who they are targeting. Anyway, simply putting the concept of death into the games (ala Fire Emblem) can make those that don't see it as a worthy RPG, think twice. Maybe that is too harsh, since I'm sure no kid would want to lose "BubbleSnuff." Going back to what KDR said, it's all about prensentation. So, if Nintendo decided to "up" Pokemon...instead of releasing the same game over and over agian, they could give it a new face. They could make it similar to anime's that are seen as more mature. Give it a stylized cell-shaded look similar to popular mature anime series (Cowboy Bebop, Trigun, Inuyasha) and I think they have a multi-million seller on their hands. Kids will love it becuase they're favorite pokemon looks so damn cool, and adult gamers will love it since they had never gave it a chance in the first place. It could play the same but with some majore enhancements (Online, multi-person battle, new ability to see charachter's favorite pokemon or even ride pokemon). You would still have to collect and train Pokemon, but now it seems like the world is much darker, and not so friendly anymore. That's how the real world is.