Don't call it survival horror, it's a haunted house simulator.
Oddly enough when XSEED demoed this title to myself, Chuck Jose, and Jonathan Metts at E3, it was described not as a survival horror title, but a haunted house simulator. As a matter of fact, XSEED was very adamant about this description.
Ju-On: The Grudge features no combat whatsoever and intentionally so. Tekashi Shimizu, director of the original movie and consultant on the game, wanted to recreate the experience of the movie without actually recreating the exact story. Thus, the game plays more like an interactive movie; players, like the film characters, are simply trying to escape the ghost while exploring their surroundings.
Based on the eyes on demo, it was clear that the game had an odd method of control. Players didn't use the IR functionality of the remote to direct the flashlight, but rather motion, similar to some older Wii titles. Being in first person, players move forward by holding down a button and steer with the motion pointing of the flashlight. The XSEED representative was easily able to navigate the levels, so though the controls were unconventional they still seemed functional.
Players will also be able to have fun with their friends by taking hold of a second controller. Each of the buttons on the second Wii Remote will trigger a different, instant in-game event. The intention is to scare unsuspecting friends as they explore the creepy mansion.
This experience according to XSEED is going to last a little less than ten hours and is targeting an obvious pre-Halloween October release date.