That's right, you can pay $20 to have a sneak peek at the new version of Madden.
ESPN TEAMS UP WITH EA SPORTS TO OFFER AN INSIDE LOOK AT MADDEN NFL 07
PAY-PER-VIEW EVENT AVAILABLE ON TV AND ONLINE
Beginning August 4 at 8 p.m. ET., ESPN and ESPN.com will offer an
exclusive pay-per-view event with Electronic Arts (NASDAQ: ERTS) -
Inside Madden NFL 07 - produced by ESPN Original Entertainment (EOE) and
available to gamers through affiliates on television and also online.
In this special, available 18 days before the release of Madden NFL 07
from EA SPORTS™ on August 22, fans will get an early look inside one
of this year's most anticipated video game releases. EA game designers
and some of the best Madden players will lead gamers on a guided tour
through new changes and advances in all aspects of the game. Included
in the special are the exclusive release of player ratings and tips from
top Madden gamers and behind-the-scenes details about the making of the
next generation of Madden NFL games.
Intended to give the hardcore gamer and fan a leg up on playing the
latest version in the popular Madden game series, ESPN and EA SPORTS
invited some of the best gamers in the business to EA Sports Tiburon
studios in Orlando. Before arriving, the five gamers were given a
chance to try the new game and see a number of new features. Once at
the EA studios, the players were given the opportunity to interview game
producers, engineers, and further test and evaluate the latest edition
of the game for the cameras.
The gamers that took part in the program are:
- Dwayne "D-Train Harrison" - winner of the 2002 Madden
Challenge
- Jarvis Thomas - winner of the 2005 Madden Challenge
- Justin Chow - Washington DC regional winner of the 2005
Madden Challenge
- Will Kinsler - co-owner of MaddenNation.com, and writer for
gaming strategy guides and EA Sports
- Rod "Reality" Winn - a former competitor on ESPN's Madden
Nation
Throughout the 60-minute special, the gamers discuss how the new game
features will impact their own play and provide insight into techniques
and strategies that help make them among the best in the world.
Inside Madden NFL 07 also includes interviews with top athletes
regarding their experience with the latest version of the game. Atlanta
Falcons' Warrick Dunn, Tennessee Titans great Eddie George, Minnesota
Vikings guard Steve Hutchinson, and St. Louis Rams running back Marshall
Faulk were each given the opportunity to take an advance look at their
OWN player ratings while cameras captured their feedback.
Fans can purchase Inside Madden NFL 07 for $19.95 at www.espn.com (search Madden), or by contacting their
pay-per-view provider. For re-airs throughout the month of August,
check www.espntv.com listings or contact your
pay-per-view provider.
Madden NFL 07 will be available in stores on August 22.
Leading up to the pay-per-view special on August 4, ESPN Classic will
air episodes of EOE's Madden Nation from 2 - 6 p.m. ET as part of
Generation Y Week on ESPN Classic.
