Generation VII of Pokémon will have playable representation in Smash Bros. Ultimate.

Incineroar, the final form of Litten, was introduced as the newest Pokémon representative. The Fire-type uses wrestling moves such as a German Suplex or spinning lariat, with a hard combo that ends in a diving headbutt called "Max Malicious Moonsault" for his Final Smash. Incineroar will pose after big moves, and can cancel out of them at any time.

Ken, Ryu's rival from the Street Fighter series, will also be playable as an Echo fighter. An echo of Ryu, his Shoryuken is heavier, his Hadouken is a different shape, and his Tatsumaki Senpukyaku has a different arc to Ryu. His Final Smash also changes if right next to a foe.