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Activision Struggling to Meet Demand for Skylanders

by Pedro Hernandez - January 31, 2012, 1:24 pm PST
Total comments: 3 Source: Kotaku, http://kotaku.com/5878728/where-have-all-the-skyla...

The highly successful toy-driven game is flying off the shelves.

Activision is having problems keeping Skylanders in stock, but are doing their best to keep up with demand, Activision VP of Marketing John Coyne told Kotaku.

Skylanders has become a massive holiday hit for Activision, with demand for starter kits and more figures going up since its release last fall. The Kotaku article mentions that several stores, which include GameStop, Walmart, and Target, have quickly run out of the game and toys as soon as they receive them and put them on shelves.

Activision, however, has made notice of this, and promise that they are working on keeping up with the demand. "We are doing our best to keep up with the consumer demand for Skylanders and to keep product on the shelves. Skylanders was one of the most popular gifts this holiday season and demand for toys has continued to rise week after week without any signs of slowing down. We're shipping Skylanders toys out as soon as they come off the production lines and will get them to stores as quickly as we can," Coyne said.

The official Skylanders product availability Facebook page, however, confirms that figures that were on limited release will be re-released in greater quantities later in the year. Later in the spring, the final set of characters will make their release.

Talkback

CericJanuary 31, 2012

Yeah,

I missed the January 16th wave coming out and its the first wave after Christmas I needed.  I was like no biggie I'll go out and buy the 1 expansion I need and the 3 figures.  The newest one might be a little harder but Sonic Boom should be easy.  I didn't realize I had missed her earlier.

No where had the figures I need and barely any figures to be had at all.  Walmart got a shipment the day before and they didn't have a single Skylander.  I'm glad I got most of the collection before Christmas.  I don't know why I didn't pick up Sonic Boom then.

purevalJanuary 31, 2012

Skylanders are in short supply. No s#$^. Next water will be wet. I wish I knew my son was getting the game before Christmas so I could have stocked up.

xcwarriorJanuary 31, 2012

Glad I'm waiting to pick this up until hopefully the popularity dies a bit and maybe I can get better deals on the extra figures.

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