Japanese launch of the pink version of the system causes lineups at retailers, riots, melees, widespread panic, and general chaos. OK, maybe just lineups.
Some new pictures posted on the website of Japanese gaming magazine Famitsu demonstate how much of a phenomenon the DS Lite has become in Japan. Today's launch of the "Noble Pink" version of the system resulted in lineups at retailers that stretched down blocks and around corners.
It's not clear whether most of these people specifically want the pink system or just any DS system at all. Both the original version and DS Lite have been consistently sold out in Japan for most of 2006. The launch of Noble Pink isn't just a new color introduction, but also a restock of the most popular consumer electronics item in Japan.