I would like to see Nintendo play the track record card by showing ads that reflect on all other portable consoles that the gameboy has crushed, such as a tv ad that dispalys each gameboy (with the year displayed) and then cut to a screen that displays each of the handhelds in blocks (such as lynx, game gear, etc.) brady bunch style with an x through each one, and at the end of the commercial stating that out of all the other portable systems gameboy has been there for you and intro the ds saying "And with a revolution in gaming we are still here"