Disney knows they screwed up with how they divided the fan base with Last Jedi, and a lot of those complaints that split it were due to Lucasfilm not having an overarching plan for Star Wars like they did for Marvel. Hoping this is resetting everything on a stronger foundation.
From an outside observer, I don't see this as a Disney thing.
It seems like Disney bought Lucasfilm and Marvel, then cut them both big, blank checks and said "Make our investment worth it."
Marvel knew what they want to do from the beginning (although they may have not been 100% aure on how they were going to get there) and with Disney's unlimited fundage, they could now do it.
Lucasfilm... it seems like they haven't really known what to do with Star Wars since Episode Five. Six has a lot of issues and even before Disney bought the franchise, we had licensed stuff of varying quality (LEGO good, Angry Birds bad). With Disney's unlimited funds, all I can think is Lyle Lanley and "[Lucasfilm] with money like the mule with a spinning wheel. No one knows how he got it, and danged if he knows how to use it."