Topic: Nintendo puts 10 million $ to advertising in Australia

[Fish]

65% will be TV ads and 35% will be others(Magazines, movie trailers...)And ads will be focusing on six games.

Cube-Europe

Nintendo really wants to win Australia back, I see... Hopefully it works.

[Termin8Anakin]

GOD!
They think of this NOW???

BUt I too am hoping this turns out good!!!!
Go Nintendo  of Australia!

[Grey Ninja]

Hmmm... that's Nintendo of Australia's expected profits for the next 10 years.    

[jarob]

Better late than never I guess.

[vroenis]

right, so suddenly market awareness will be up, people step out of their doors to find...
NOTHING.
because everyone has so drastically cut-down their inventories that pretty soon it'll be hard to find a cube at even eb - of-course i'm exaggerating, but come-on - how late in the game is it?

[Michael8983]

Yeah, this is kind of idiotic.
Nintendo didn't take any drastic measures to help the Gamecube when it was struggling in Australia. Did nothing when it was dying in Australia. It's only after the console has basically died, been buried, and forgotten in Australia that Nintendo finally decides to do something.

Who knows. This might work though. I doubt Nintendo is going to spend 10 million in advertising only to allow stores to get away with not even selling its console. I'm sure Nintendo is aware of stores giving its console the shaft and intends to do something about it.

But, seriously, none of this really matters all that much.
Australia is such a tiny and almost insignificant market afterall.
I'm surprised Nintendo isn't just dismissing it entirely.

[KnowsNothing]

They aren't dismissing it entirely becuase Nintendo knows that Australia will one day rule the world.  And I'm from the U.S.

[vroenis]

i think many companies underestimate out market.
we are one of the most multicultured places in the world, and consumers here really need to be convinced of something to buy it.  suffice to say that generally (generally) even if marketing is high but the product is bad, we just won't buy it.  we're already considered by a few companies here and there as a good testing ground for the global market... but for all i know that could be for sports shoes - gar - the console market does change quite a bit per region... but it sounds good anyway!  and nintendo should give us more stuff!
because... and... that's all.
(weebl rocks)
the end.

[BlkPaladin]

Its been sort of mentioned but I will bring it up. The may be too little too late. Once most customers get a bad taste in their mouths for a product or a person it takes years to repair that relationship. Just increasing exposure is not enough. Some times it can have to oposite effect.

[PIAC]

well... all i can say is about time.. they advertised quite a bit at launch, but after that it dried up almost completely, and because of that fact, there isn't really a 'right time' to start advertising properly again, dont start soon enough and the N5 could suffer, start it too early and everyone could get sick of nintendo entirely (well not me)

either way lets see some soul calibur 2 adds

[Cap]

i think this is a good move on nintendos part. even if it is too late for the gc in australia, at the very least it keeps nintendo in peoples minds until the gc2 is released.