He's a lot like me, in a lot of ways. He doesn't want Nintendo to fail and continually buys their products, but believes that their appeal and technical prowess being so limited will be their eventual downfall.
However, he goes about saying this in the most irritating way possible and doesn't seem to understand that. I mean, I at least try to be inflammatory. He pretends that he is being attacked unfairly just because he has an opinion and still continues to act that way. At least Ian is consistent in his bias and I think there's some semblance of remorse for it at times. Well, actually, Ian just comes off like someone who likes playing video games. Miyamoto comes off as someone who likes to hate things.