Two things about this news. First, I was really looking forward to the limited edition of this game, but the treasure box version. I have very little faith that the scarf here is of a high enough quality to want to use or display, and I already have a pattern to knit one that's actually nice, so this limited edition that we are getting in NA isn't that appealing.
Second, I'm going to assume that NoA is really not sure about this game's sales potential, meaning that trying to go nationwide with this would involve anywhere from an overproduced box that won't sell to a Ni no Kuni Wizard's Edition limited supply fiasco. Regardless, this news still kinda chaps my rear, as I'm sure it will sell out, and the wrong lesson will be learned by the company.