If I had to guess, I think he could be talking about something like Metal Gear Solid. I may be way off base here having never played a single one of those games but it seems lately, everyone comments about them being 85% cut scenes and 15% gameplay which is mainly quicktime events. In that case, the gamer is passive, there's little challenge and they are expecting the game to entertain them with cutscenes and quicktime events.
It's also been talked about how Japan has moved away from playing difficult and hard games and thus many games have a diminished challenge level. While I think Nintendo has tried to meet that market mind set by giving ways to reduce difficulty such as not having the player control the camera in 3D Mario games, giving you the option to remove perma-deaths in Fire Emblem: Awakening and not making a new F-Zero game, it seems that this may be causing frustration as it hard to advance things by making every new iteration of a franchise easier.
Without seeing the whole article, it's hard to know how this all relates to the context of the interview and the question and answers that would be shown. However, it wouldn't surprise me if more follow-up interviews come from this to get more clarification as to what he means.