That's because that's what happens in the movies.
the other stuff happens on TV.
also this movie, having the largest Thursday night late open of the year has a real possibility to be the first movie to legitimately open at OVER 100 Million opening weekend this year. (TF:AoE somehow made $100M exactly*....)
and if it does that and maintains positive word of mouth like TWS, then this could make a boatload of money.... maybe even passing TWS, AMS2, and Maleficent ($705M-$735M).
*when rounded to the near $100k... bus apparently they lied about it anyways read hereedit:
http://boxofficemojo.com/news/?id=3882&p=.htmCould Guardians of the Galaxy open to $100 million this weekend? Based on late Thursday earnings, this is actually within the realm of possibilities.
The 10th movie from Marvel Studios earned a stunning $11.2 million from Thursday night showings beginning at 7 p.m. That's the biggest Thursday night debut so far this year ahead of Captain America: The Winter Soldier ($10.2 million). It's also way ahead of June's Transformers: Age of Extinction ($8.75 million), which is the only movie to open over $100 million this year.
If Guardians of the Galaxy follows the same pattern as either of those movies—or of The Amazing Spider-Man 2, Godzilla and X-Men: Days of Future Past—it will score the biggest opening weekend of the year.
I was going to selectively bold, but then I ended up bolding the whole thing... oh well.
edit 2:
Guardians now tracking at $90M opening estimate!!!!
http://variety.com/2014/film/news/box-office-guardians-of-the-galaxy-explodes-friday-for-90-million-opening-1201273774/Summer box office is receiving a much-needed boost, thanks to a boffo opening by Marvel-Disney’s “Guardians of the Galaxy.â€
Early Friday afternoon estimates placed the new superhero property’s opening weekend at $90 million — far above recent forecasts in the $70 million range.
It’s also the widest August opening in history with 4,080 theaters, nearly 3,200 of which are in 3D, carrying with them surcharges. Overseas, the film will debut in 42 international territories including the United Kingdom, Russia, Brazil, Mexico and South Korea. The picture carries an $170 million production budget.
Dayuuuuum.gif
and Marvel chasing that inflated income figure with all these 3D and IMAX viewings.
I'm not gonna bite, but good for them. Gunn put a lot of work into making the 3D worth the price of admission, so hopefully that is true, because it looks like it's already paying off.