I don't like seeing the same game having such wildly different pricing across different platforms either, but there are a lot of factors that play into those decisions. Doing a straight comparison isn't always fair or helpful.
When the average consumer buys a product, do you think they care about things like royalties, server costs, etc? No. What is it, How can I use it and How much is it? That's all they care about. Period.
Jools (and I don't mean to pick on him, but I fear that a lot of folks in the industry are seeing and saying similar things) tweeted this: "Releasing Mutant Mudds on iOS is more about marketing than sales. Plus, it was a port of a game that already met its ROI."
So, you made your bread and butter on the 3DS and are now releasing the product cheap on the iOS. Does ANYONE see an issue with that?
I'd love to see how well this would work the other way around - if they had released MM on the iOS first, if they would have been able to recoup their development costs.
And this opens a whole new can of worms. Let's say that, a year from now, the 3DS is cracked wide open and Renegade Kid releases Mutant Mudds 2. How many people bought the $9 3DS version of MMI are going to look at this and say "naw. I'll wait for the 99 cent version."?
Then, when the game doesn't sell, Renegade Kid gets to blame piracy for the lack of sales.
That makes no sense. And that's why pricing discrepancy between markets *DOES* make a difference. Period. This is why you see Nintendo putting their retail games up digitally at the same price. Face it, any publisher would give their left testicle to be able to release a game, sell 26 million copies of it, and still sell it for $50 three years later. Or sell 29 Million copies of a game and still sell it for the full price of $30 six years later. You don't see Nintendo selling their games as ninety-nine cent downloads for a reason and you see them selling multi-millions of copies for a reason.
Now, I'm not delusional and I don't think Mutant Mudds would support selling 29 million copies at $30 each. Something tells me that Jools would be happy to sell a couple million copies at $9 each. But when folks see that you can buy it cheaper, elsewhere, the vast majority of the people are just going to get that. It devalues the product (oh, this is just a crappy iPhone port) on top of everything.
Hey, Jools - you want to do some marketing? Lower the price of MM to $1.99 on the eShop. I wouldn't be surprised if it would sell more - additional - copies than has been sold on the iOS platform.