I am a little late in the discussion but I would like to point out why digital downloads cannot be less expensive than retail titles. In that scenario, the vendors are screwed as the console acts as a Trojan Horse, taking their profits from games sales away. As such, if Sony does that, they will actually incentive the vendors to push the 3DS and not stock the Vita, as the former will bring more business to them. A similar situation happened with the PSP Go. It barely sold any units, not only because of the initial high price but, especially, because vendors pushed the DS or the PSP instead of it. I would like to say Sony learned the lesson but, considering the high price of the Vita, the lack of back compatibility, and a lackluster launch library to the Japanese market, perhaps I am assuming too much.