This is a market that doesn't really give a **** about quality, they just want a mindless distraction to eat up free time.
Ian Sane, that way of describing the casual gaming market is arrogant, insulting, combative...and 100% correct. Maybe I wouldn't have used such strong words, but I feel like something which not enough people are saying is that for the casual gamer, things like game quality, depth of experience, even game branding, are really unimportant.
The thing is, I don't know if there is any way for Nintendo to compete with mobile phone games, because no matter how innovative or how much better or how much more accessible Nintendo makes their games, they're still facing a 99 cent, 800 pound gorilla in the room. That doesn't mean Nintendo's going to go bankrupt. Far from it. There's still a lot of markets Nintendo still rules. I think kids are still going to be good for Nintendo. Teens. Us. But casual gamers, if such a group even still exists in 5 years, well, they're gone.