Personally, I don't believe it either. At first, I read this as Nintendo completely dropping the 3DS in favor of a new handheld, turning it into the Virtual Boy 2.0. But as I read more into it, they seem to be suggesting a re-design of the 3DS with a different focus in the marketing department. Nintendo is currently selling the glasses free 3D as being THE selling point of the system. However, not only have they tried to warn about its dangers on children, it is hard to show it off through marketing.
When the 3DS was revealed in 2010, I had a HARD time accepting it. Everyone kept saying how amazing it was, and yet it was hard for me to believe in it, because I heard were WORDS. The screens didn't do it justice. The main reason I got interested was because the game looked GOOD. Sure, I still wanted to see how the 3D worked, but it was the software behind it that sold the system to me.
I think this is what the new marketing strategy might be: the games. It has been proven time and time again that a system might have all the best features in the world, but it is all worthless if it doesn't have the software to back it up. I think Nintendo learned this the hard way with the 3DS. They spent so much time selling the 3D and the non game features they had very little games to show the system off.
Dare I say it, this seems to be the same rehash of the DS incident back in 2004.
Let me detail it...
- The DS was revealed in 2004 at E3. Players were impressed by it. The tech demos looked great and showed a lot of promise
- DS is released in the Fall of the same year. The launch line up is extremely weak, mostly consisting of tech demo based games and ports of older games.
- The DS suffers a terrible first half, which few noteworthy releases here and there. It wasn't until the Fall of 2005 that the system finally started to receive interesting games, games that gamers wanted to play.
- The success of Nintendogs with non-players kind of forced Nintendo to change strategy. Up until its release, the DS was mainly sold as a system for Nintendo fans, which its first selection of games being aimed at the Nintendo loyal.
- A DS Lite is announced in 2006. The system is slimmer, has a better battery life and, most importantly, a much brighter screen. The price is reduced, and it is released with games that interest a lot of fans, such as Brain Age and New Super Mario Bros.
- By the end of 2006, the system received a lot of great third party releases alongside noteworthy Nintendo titles. The presence is expanded, and the DS is finally the success Nintendo hoped it would be.
The 3DS seems to be going through a similar process. The best games will be released either in the Fall or next year and the system has seen a price reduction. I think that before the end of 2012 we will see a new 3DS model. It certainly won't be a brand new handheld ad this report is suggestion, but it will address all of the concerns of the old model, it will be more attractive to the consumer and the price will be reduced even further.
Remember that the DS saw four hardware models before its life cycle ended, so I think the 3DS might also see several revisions during its time in the market.