Reached out for comment shortly after this article went up.
What bothers me even more is that its not like this is the only slot this game could've released in. Maybe they should have released it in July/August so it could make up for the two-three month gap where the only Nintendo-published game is made by Square Enix! For DS! Although, if you ask Nintendo PR folks, they'll tell you that "there's a great line-up in July/August with a many DS games." As far as we know, DQMonsters Joker 2 is the only game hitting in that window, and it's coming out in the last week of August.
Seriously, Square Enix has made almost as many Nintendo games as Nintendo this year.