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Parents just aren't willing to buy a $150 game console for their kids anymore. Instead, they're just buying them GBAs because they're so cheap
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Exactly, I see this time and time agian. Concerned (often Very Religious) Parents come into EB/Best Buy/etc...
XBOX - they see Halo with its amazing world, great engine, mature content... and also guns. Men with guns. Bad.
PS2 - they see the fabulous, esoteric RPGs with detailed stories, character development, and.. what's this? characters kissing and/or touching in the intro movie? no no, little Timmy might get the wrong idea that it's okay to kiss/touch someone of the opposite gender before marriage.
Gamecube - Well, there's happy, asexual, non-threatening smiling Mario with his giddy mushroom pals, and happy, asexual, non-threatening Zelda and his(her?) giddy cartoon friends... but, geez, $150...
GBA - Heck, Ham-ham heartbreak and a game boy advance in cool-sounding *arctic* color for less than $100? Sign me up!