It would be in Sony's best interest to make the service as appealing as possible during that period. A lot of people who weren't sold on PS Plus will be trying it out of curiosity, and this is Sony's chance to win them over and turn them into paying customers of the service. I got it for three months a while back to get the preview version of the Hulu Plus app, and I thought it was okay, but didn't resubscribe at the end of that. I'd been considering trying it again, as a couple of the features are interesting to me, especially the automatic background downloading of system updates, so this is nice for me.
The background update downloading is a godsend, since most of my firmware updates and patches now install when I'm otherwise not using the system. To be frank, that feature should be a normal feature of the system rather than a PSN+ Perk. And like I said, I agree that it would be in Sony's best public relations and advertising interest to really bring out the goods during this month of free PSN+. I just wonder whether Sony will actually do that, or if they'll try to minimize the damages by putting out things for free or discounted that most people don't care about anyway.
Something else that bugs me is how they're going to do this "free content". If it's tied into your PSN+ subscription like the free PSN+ software is, the stuff is useless once your free month is over so it's not much of a "gift". Hopefully, they just price whatever it is as $0.00 normally so whatever you download you get to keep regardless of what you do with your PSN+ subscription.
I'm also curious if this whole planned physical movement of the network is going to result in faster download times, since that was a
major complaint about the network for years. It took hours to download multi-GB files before the network went down, and I'm on high-speed internet.