Sony can launch a streaming games service because Sony has games, not just their own but classic 3rd party games people will pay for. Xbox doesn't have that most of their games that people are interested in are already on PC or were also on Playstation anyways so most of the games they would or could have are a up for grabs on competing services. Xbox works as a brand because the hardware is appealing, the software is not so much. They have their own exclusives but really only since 360 took off Xbox didn't have many exclusives people would call classic. Nintendo, Sony, and maybe Sega if they got off their ass, could launch a virtual service where they can rely on their past software to keep people interested, Microsoft does not have the games those other three do. I would almost say Atari could have a better streaming service than Microsoft but that is stretching it. As for media stuff, I think that market is so crowded it's almost like nobody even buys media players anymore they just buy whatever device and it just plays their media. I think the only ones who are bitching about the PS4 supposed lack of features are pirates that Sony would be good to just ignore anyways. If your video isn't a standard file then it's probably not from a legit source anyways.