Hey now I love all my other tech companies as well. I just give extra love to Nintendo and microsoft.
Oh the 720 will be marketed as more than just a gaming device for better or worse. The 360 is already being marketed as one and most tech blogs talk about in that sense.
During E3 more time was spent on xbox media than Halo 4.
Also look back to interviews with Bill Gates and J Allard about the OG Xbox. They always wanted it to be their ticket to owing the living room and games was just a trojan horse as stuff like roku and apple TV were still ideas.
But no I'm not that worried. Sony's overextention comes from the hardware and not the software. They have two many divisons that all develop crazy amounts of products that overlap and aren't the market leader in anything any more. Sucks as sony has been making some really cool hardware lately but the dimished brand awarness and usualy out pricing themselves out of the market hinders them.
Only hardware divisons that microsoft have are the Surface team, Xbox hardware, Kinect team, Pixelsense, R&D (unrealesed stuff and mouse and keyboards), and maybe a few minor other ones. Microsoft has the benefit of having a lot of people make hardware for them.
http://m.neogaf.com/showthread.php?t=478668Thread about the leaked document that goes into detail about what to expect. Guys who happen to be pretty in the know as far as microsoft news goes (Paul Thurroht, Tom Warren, sigh Patcher) pretty much said its pretty close to what they have been hearing.
Plus we've seen microsoft
-All of Microsoft's Entertainment services being rebranded xbox across the whole ecosystem.
-The Major push at E3 about smartglass and the entertaiment features.
-Partnering with major cable companies to have the xbox work with their services (uverse,xfinity,fios)
-wanting to start a zune pass all you can eat style subscription for televison as it comes out. As well as trying to suscribe by a per channel basis.
-At one point working on its own production deal like netflix is doing with lillyhammer and arrested development. At one point they were in serious talks about Conan doing his show on xbox live.