I think this is the right thread to put this in.
Why do the people on the internet (hardcore) who talk about games pick up the corporate speak so quickly. Words that belong in some company's corporate memo are paraded around internet forums.
The worst one is DLC or just as badwhen people use the word content when talking about something they want to get. Downloadable content is such a corporate word. We used to call them expansion packs or just expansions for small things. For a single thing like a map people would use the word map, not "content." I guess when you sell horse armor the word expansion makes it sound like your getting ripped off so the companies started saying "content." A word that could mean, and does, mean whatever they want. Internet gamers lapped that **** up and use DLC and content instead of the words traditionally used and actually explain things better.
The other big use I see on the internet now is the word IP and not just when talking about the business side. Instead of saying "what is your favorite new series?" it becomes "what is your favorite new ip?" This is another word that we have perfectly good words that take its place and also are more specific. Just because Activision uses the word IP in its memos and press releases doesn't mean we should.
HD is now used all the time when talking about video games and even internet video and entered videogame use far before a lot of other places used it. High rez has been used for ages when talking about video games. I understand when talking about a system connected to a tv but why do you call the new pc game video hd? For years and years your website had a high resolution setting, just like my computer monitor says. Why jump onto this name bandwagon so early?
As companies began using hardcore, core, casual, nongamer etc. hardcore gamers started to use all of these words too despite the lack of real meaning. Hell, Nintendo's marketing towards new people caused massive uproars (ignoring the hardcore) at a time when they were making and releasing more or their traditional games than they did on the gamecube. It seems to me that for whatever reason the "hardcore" gamer is incredibly susceptible to advertising and corporate speak.
Say what you will about casual gamers but at least they aren't watching HD videos on their high res monitor about that hardcore new IP they are interested in while hoping there is some DLC released for it.