When it comes to the Golden Eye 007 license, it reminds of three people(Nintendo, Activision, and Microsoft) eating dinner at a table and discovering that there is one delicious pork chop left on the table. Everytime one party tries to reach for that pork chop, the other two parties place their fork into it and say they claim dibs on the chop and the other two must leave because they are full. However, the chop is too tasty for anyone to give and it can not be divided because each person wants it all for themselves. Eventually, the chop spoils and becomes stagnate and no one can enjoy it and everyone loses in the long run.
I understand the spider web of rights issues regarding the Golden Eye 007 game, but if the games is just sitting on the sidelines it is not doing anyone any good. In fact, I read that a few years Microsoft had the game ready to go for xboxo live and that they were willing to share the franchise with Nintendo's Virtual console, but Nintendo turned it down.
Had Nintendo went through with the deal, it would have most likely orpened the door for further Rare titles to emerge on Nintendo's service.