Brilliant. I hope this program expands. I see the most potential in gift giving, since now you can put the code in a birthday card to make the exchange personal, not to mention give away prizes without having to deal with friend codes. It's also handy for marketing, since Amazon will be recommending this to every registered user with a Wii. It also takes away any excuse from Wii points haters who demand to pay with real money for one item at a time.