If I counted right, I have 490 coins waiting for the yearly total to reset. And the copy of ExciteTruck that I bought tonight doesn't count towards coins. 
are you sure ?
It's odd because I have coins that I can use for anything.
However any new coins I do go 2010 .
ADOLPHVEGA Family Coin Balance
60
Elite Status Coins for 2010
260
So I'll probably hit Gold status (300) within this year for 2010, but not sure if I'll hit Platinum again before july.
I used the coins on the zelda poster and ds card carrying case ( no longer on the site )
So i can't really buy anything anytime soon, but if I keep buying Nintendo stuff I will qualify for the special reward next year. You can SPEND THE COINS but it will still count toward the special reward.