But if the match making system works in a similar fashion to Mario Kart Wii...
You'd hit a plateau, unless you're the super cream of the of the crop and that's that. For a bridge game MK Wii's VR ratings is a hardcore aspect. Getting to 9999 the legal way is out of reach for the average gamer. In my prime, the best I could get was 7800. When I was prepping for a tourney a while back (training with Team Reggie) the best I could get was 6500 or so, and would go back down when I had some bad races.
But its tough to compare because MK Wii is so prone to chance, (That blue shell that hit you just when you got to the finish line, costing you first place, that kart that pushed you out of bounds in Rainbow Road, etc) and unless you can make a comeback, that situation that was out your control costs you dearly. Conduit, not so much, aside from the rare, lucky shot/grenade here and there.
Last I checked, people normally play games to aim for the best, be at the top, not settle for average or better than average. Settling for a set rank and pwning n00bs may be fun for a while, but then you stagnate, and those n00bs start pwning you.

The Gold players I've come across are not all god-like; they're prone to a well aimed shotgun blast or rocket, they just know how to stay alive longer. In short, man up, and grow a pair

Sure, The Conduit's system is very RPGish, but it does reflect some level or improvement, and not severely punish you if you had a bad game. When I started out, I was getting owned left and right. Now at the 2nd to last Silver rank, I can hold my own.
Or if you don't care for ranks, and can play with friends whenever you want to, more power to you. Whatever makes you happy.
Oh yeah, sales. A rough way to measure is how many full games you join. The more full games, its selling.
P.S Found a glitch when playing ASE football. My highlight of the match was carefully tailing the player who was tailing the one with the ASE, and getting them both. When I came to pick it up, nothing happened. After getting shot, I noticed that the ASE was still at the spot. So whoever was in the lead won the match by default, and became a FFA...
