Topic: Flip Out With New Brain Game

[Les Thomas]

Majesco releases "Left Brain Right Brain" to sharpen both.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=14924

 DEVELOP AMBIDEXTERITY WHILE TRAINING YOUR BRAIN!  MAJESCO ENTERTAINMENT SHIPS ‘LEFT BRAIN RIGHT BRAIN’  FOR THE NINTENDO DSâ„¢    

EDISON, NJ, December 4, 2007 – It’s never too late to become ambidextrous as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced it has shipped Left Brain Right Brain for the Nintendo DSâ„¢. Left Brain Right Brain is the only brain game that promotes ambidexterity by requiring players to flip the DS and play a challenging set of mini-games with both their dominant and non-dominant hands.    

“Left Brain Right Brain uses the unique Touch Screen capabilities of the DS to give this first-rate gaming device a dual purpose as a self improvement tool," said Gui Karyo, Executive Vice President of Operations, Majesco. “Regardless of their age, players will enjoy the wide variety of games designed to help each hand keep pace with their brain."    

In Left Brain Right Brain, players flip the DS around in book-style play to improve their hand-eye coordination in games based on speed, accuracy, association, recognition, memory and strategy. Using both right and left hands to play develops physical dexterity while also encouraging development of the right and left side of the brain.    

Additional game features include:    

15 different drills: Connect the Dots, Pop the Balloons, Defend Earth, Touch the Green Square, Open the Safe, Trace the Shape, Navigate the Maze and eight more;    

Five difficulty levels per activity help prepare players for ambidexterity tests;    

Four single-player game modes: Hand Exercises, Balance Check, Left Hand vs. Right Hand and Ambidexterity Check;    

Development percentages for each hand let you monitor improvement;    

Challenge a friend via single card DS download play.    

Left Brain Right Brain is rated E for Everyone, and is now available for a suggested retail price of $19.99.

[Ian Sane]

I wonder if Nintendo could sue for trademark infringement.  Brain Age and Big Brain Academy kind of give the impression of "Brain" series of games.  Here is a game with a similar "Brain" naming convention but is not made by Nintendo.  The whole reason for that kind of lawsuit is always brand confusion.  For someone who doesn't look to see who actually makes the games they play this could be easily confused for a Nintendo "Brain" game.

Though with Brain Age 2 and a Wii version of Big Brain Academy Nintendo might not have a case as they've clearly established "Brain Age" as the name of a series instead of just "Brain ____".

[Kairon]

You mean that Nintendo has exclusive license to the "BRAIN" trademark?

[nickmitch]

Everyone with a brain should owe Nintendo $5.