Topic: Disney to Triple Game Spending

[WindyMan]

The mouse ears sees future opportunity and plans to ramp up involvement to capitalize on it.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=13592

 Disney spent $100 million on making games in 2006.  This year it will increase that spending to $130 million.  Five years from now, Disney is planning to spend $350 million a year making games.    

Such an large increase in spending wouldn't come if the company didn't think there was that much money to be made.  Disney CFO Tom Staggs thinks there is.  "It is a market where there is real opportunity," he said during a press event in London.  Most of the extra money will be put into making games for handhelds and consoles, though Disney will have a presence on PCs, too.    

The ramp up will include more emphasis on internal development.  Disney also wants to spend some resources creating new intellectual properties, so it won't all be licensed games.  "What we are doing is trying very deliberately to develop our core capabilities in video games content development, leveraging what already exists in the Disney brand," Staggs said.

[KDR_11k]

I wonder if this means they'll spam three times as many bad games or spend three times as much on each game...

[that Baby guy]

Their Wii commercials suck.  Hopefully some of this will covert for better advertising.

[Patchkid15]

i hoping they start to make some quality games that might be worth buying.  

[TJ Spyke]

They've only done 1 Wii commercial (for Pirates of the Caribbean: At World's End). It's not that bad, although it could be better.

I guess we will have to wait and see if the games will be good or just more crap.

[that Baby guy]

They've done some for Meet the Robinson's, too, though it aired less.

[TJ Spyke]

Really? I guess Disney doesn't air them during any of the programs I watch.

[Patchkid15]

probably they were not aired much but they were aired.

[Crimm]

All That's So Raven games will now have a development budget of $11.52.  That's a full 300% of the budget that made their last game.

[KDR_11k]

Lies. Even ET took 6 weeks to make.

[Crimm]

ET is a less soul-crushing experience then trying to figure out how to stop a run-away AV cart from hitting your friends.

Please, don't ask...