FYI, IGN Insider isn't the Holy Grail of ad-free game sites. It's better now, but there's still a lot of ads. As soon as you hit the network, you're treated to a click through ad. As you browse the site, you have interstitial ads every ten pages or so. Again, better than it used to be, but it's not the nirvana many of you may seem to believe. What we're getting with a FREE PGC is on par, and in many some ways better, than a PAY IGN.
While i would like to have a service where i could pay to eliminate ads, i just don't think it's feasible right now. Unless the company that serves their ads has some kind of program that would distinguish who gets served which ads, that script would have to be written by someone.