I've read all of Malstrom's articles on theWiikly and out of the bunch, this one strikes me as the throw-away/casual article. I think he knows a lot of the points are a stretch. Case in point, his "definition of gaming challenged" on page 7 shows Kid Icarus, Zelda, and Mario for NES and then again for Wii (Kid Icarus being in SSB form) but from his other articles it's safe to say that he doesn't think Twighlight Princess is challenging the definition of gaming at all.
He does have some good points. I like the point where Nintendo was considered unable to compete with Atari and Commodore (and probably one or two European machines too). The Comparison between Minoru Arakawa and Reggie and the comparison between PS3 and the wannabe PC-console hybrids of the 80s both struck me as interesting.
Other points like advertising using people in the living room and the comparison between the retro controller and the NES Advantage don't seem that important, yet the similarities are uncanny. The people in the living room approach to advertising is TOTALLY Nintendo circa 1988. And though many of the smaller points seem inconsequential individually, when you think of them all together as a list of bullet points, it's kind of shocking.