WAIT a second...Maybe that Gamestop employee was BSing me because he said Oct. 3rd., but the site itself says Nov 28th.
I firmly believe that the Wii will have launched by then.
Also, in response to criticism of paying for online games, you're paying for the continued development of the game.
Imagine a fantasy game world so real and immersive that it truly ropes the gamer in (I'm not talking about WoW), a world where the playerbase is constantly threatened by attack from monsters (and I mean the monsters organize and attack the town for REAL, not just stand around waiting for players to come kill them) and powerful villains who actually scheme against the players, forcing them to band together for safety and survival.
The world has villains who rise and fall, all of them playing out various story arcs, conspiring against players, leaving behind clues to their origin leading to immense puzzles which players must solve in order to defeat them. The players themselves might actually find themselves conversing with these villains or other characters controlled by human GMs.
In addition, they continue developing, adding new areas, monsters, items, story, etc. to the game
In these situations, the monthly fee is well worth it and is generally a bargain: $100 a year is NOTHING compared to what I spend on games every year, games which, while good, typically only last me 10-15 hours and I spend $50 a pop on these. When you pay for an online game, you're paying for the labor which goes into the continued development of the game and the game world to keep it fresh and interesting.
In some cases this fee is worth it. In others, it is
not. Games like the one I described are a rarity: I've only ever found one like it and it was a very old 2D game which lacked the player base to make it fun, but if I ever find another like it, I'll probably play it for years.