Kicking looks hard, like shanking the ball will be really easy...
Good thing and a bad thing.
Good thing: For too long kicking has been too easy you press button twice and as long as ur close enough with good wind speed, balls goes in. Now when there's one second left in the game the crowd noise is making the controller rumble, and your nerves aren't helping either, the joy of making the kick will be increased sevenfold, just as much as will be the feeling of inadequacy if you miss.
Bad thing: The computer doesn't have to do it. AI is still has an unfair advantage. I seriously think games like madden and fps should come with robots who play the game along side you making them have to actually do the button presses and controller movements in order to perfectly simulate playing someone else, even if you are a loser without friends and high speed internet access, or you just feel like playing the franchise mode.

Robots... that's it robots, perhaps not until the Nintendo Domination comes out. (Final name will be more akin to Nintendo Cooch)